I’ve had a passion for the outdoors since I was very young. I was born and raised in California. Being a true Californian, I’ve embraced almost every activity that has allowed me to get outdoors and play. From surfing CA’s coast to climbing Mt Shasta, I’ve done quite a lot in my backyard.
I got my start in the outdoor industry back in the mid 90’s. I started working at a reputable outdoor outfitter in my hometown of Sacramento. After several years, I became the hard-goods buyer for that store. That experience leaded me to working with a company that represented for several top-tier brands in the early part of the new millennium. After a few years with them, I went into business for myself handling sales representation. In 2008 I joined forces with Straight Up Sports.